CLIENT

Suzanne Alyssa Andrew, Circle of Stones

PROJECT TYPE

Social Media
Marketing Strategy

SUMMARY

With the launch of her debut novel, author Suzanne Alyssa Andrew required a marketing strategy in order to generate awareness for both her novel, launch party and book tour. After extensive market research, an online campaign was developed that combined the use of multiple social media channels as well as e-mail marketing. The use of teaser chapters and critic reviews helped to drive attendance to the event as well as book sales.

We created an interactive Instagram contest to encourage participation amongst users, with the goal of creating further awareness for the novel in addition to the upcoming Canada wide book tour.

I had the great pleasure of working with Nicole while I was promoting my debut novel Circle of Stones. Marketing a book is a massive task and can be lonely work so I really enjoyed Nicole’s energy and enthusiasm, both of which she brings in abundance–along with smart strategies and an admirable ability to get things done in a timely way

 

– Suzanne Alyssa Andrew, Author