THIC (The Hair Inspired Company) was created by hairstylist Morgan Tully. With nearly two decades in the business and a cult status within the Toronto beauty community, Morgan wanted to create a line of products unlike anything on the market. The mission is simple - to give people more good hair days. With a propriety blend of ingredients and a focus on natural, cruelty free high quality products, we created a modern brand that spoke to the calibre of THIC’s inaugural product that would set the bar for things to come. This project consisted of full branding design and copy development, paired with product packaging and an influencer gift box set.

Beginning with a year long marketing strategy, this project encompassed a multitude of marketing facets, from social media management to developing strategic partnerships. In order to support overall goals, graphic assets and copy were produced for print and online mediums, as well as in store displays and product packaging.h.