Cellar Genius

Designed and manufactured in Canada, Cellar Genius is a minimal, efficient and beautiful system that allows wine collectors to maximize space in their homes and cellars. A collapsable wire-based system allows for bottle labels to be clearly displayed, putting your collection at the centre of attention. The client opted for a modern brand accompanied by a secondary, icon-based logo. A colour palette and imagery inspired by earth tones and the Tuscan landscape is used throughout digital and print marketing assets.