San Diego-born CLSICS Cannabis sought to revamp its social media presence with a refreshed and cohesive visual identity while strengthening its creator community. The brand aimed to modernize its existing illustrations, establish consistent graphic guidelines, and launch an exclusive influencer gifting initiative to encourage engagement, creativity, and brand advocacy.
Case Study: Design for CLSICS Cannabis
Client: CLSICS Cannabis
Agency Partner: Superdigital
Project: Creator Gifting, Social Assets + Illustrations
This project aimed to modernize CLSICS’ existing illustrations, establish consistent graphic guidelines, and launch an exclusive influencer gifting initiative to encourage engagement, creativity, and brand advocacy. Through the CLSICS CLUB program, we created limited edition swag generating excitement and engagement among select influencers through curated merchandise and exclusive products.
My Role:
Created a series of hand-drawn, minimal outline illustrations for use across social media and merchandise, as well as typography exploration to complement existing brand artwork.
Developed a refined visual language that strengthened brand consistency across digital and physical platforms.
Collaborated with CLSICS to conceptualize and develop the CLSICS CLUB program, a quarterly influencer gifting initiative.
Designed unique, collectible merchandise, including mini pocket-sized spray paint cans, disposable cameras, and custom-designed Crocs with branded charms.
Crafted packaging and promotional assets that reinforced CLSICS’ brand identity and resonated with influencers.
