Based in Encinitas, California, Four Moons Spa is an award-winning holistic wellness destination known for its thoughtfully curated spa experiences, rituals, and lifestyle products. With a devoted community and national recognition from publications including goop, Sunset Magazine, and San Diego Magazine, Four Moons has built a loyal following by merging luxury wellness with spirituality, self-care forward living.
Case Study: Four Moons Evoke Launch + more
Overview
As the brand continued to expand beyond spa services into retail products and partnerships, they needed a cohesive visual system that could translate the Four Moons experience across packaging, digital channels, in-store merchandising, and campaign creative while maintaining the elevated, ritual-driven feeling customers had come to expect.
My Role
• I led design forward creative for the Four Moons team, helped evolve the visual expression of the brand across product launches, retail experiences, and marketing campaigns while ensuring consistency across every customer touchpoint.
Designed packaging for body care, wellness tools, and retail products, including bottles, boxes, inserts, hangtags, and in-store merchandising.
Defined creative direction for product launches, retailer partnerships, and the Evoke wellness collection.
Developed art direction for product photography to establish a cohesive visual language across campaigns.
Designed email, social, website, and marketing assets to support ongoing launches and maintain brand consistency.
Photography by Chris Gonzales
Creative Direction Sarah Clary
Photography by Chris Park
