La Rosa is an emerging beauty brand specializing in high-end hair accessories and self-care rituals. With a commitment to quality, expert industry knowledge, and self-expression, the brand sought to establish a compelling identity that would resonate with a discerning audience. The challenge was to develop a distinctive brand strategy and cohesive visual identity that reflected La Rosa’s ethos of connection, care, and artistry while standing out in the competitive luxury beauty space.
Case Study: Strategy and Brand Development
Outcome:
• Through collaborative workshops and research, we established La Rosa’s refined yet approachable tone, defined key differentiators rooted in craftsmanship and self-care, clarified its mission and values, developed an audience persona for targeted messaging, and researched aligned brands for strategic positioning.
• Designed a in a responsive brand identity that spoke to the brand’s ideal customer, featuring a customized logotype and monogram, typography selection, defined photography style, and various branding elements to create a cohesive presence both online and offline.
Client: La Rosa
Project: Full Brand Development + Design
This project structured into two phases: Brand Strategy and Visual Identity Development, in order to ensure that every design decision was informed by the brand’s vision, mission and values.
