La Rosa is an emerging beauty brand specializing in high-end hair accessories and self-care rituals. With a commitment to quality, craftsmanship, and self-expression, the brand sought to establish a distinctive identity that would resonate with a discerning audience. The challenge was to develop a cohesive brand strategy and visual identity that reflected La Rosa’s ethos of connection, care, and artistry, while creating a recognizable presence in the luxury beauty space.
Case Study: Strategy and Brand Development
My Role:
• Through collaborative workshops and research, we established La Rosa’s refined yet approachable tone, defined key differentiators rooted in craftsmanship and self-care, clarified its mission and values, developed an audience persona for targeted messaging, and researched aligned brands for strategic positioning.
Client: La Rosa
Project: Full Brand Development + Design
The project began with brand strategy and visual identity development, establishing a foundation to guide the brand’s creative direction across digital and physical touchpoints. The scope later expanded to include photography art direction, ensuring consistency between the brand identity and its evolving visual storytelling.
• Designed a responsive brand identity that spoke to the brand’s ideal customer, featuring a customized logotype and monogram, typography selection, defined photography style, and various branding elements to create a cohesive presence both online and offline.
• Led creative direction for brand photography, including moodboard development, shot lists, and visual references to guide composition, styling, lighting, and overall imagery style. Established a distinct photographic approach that reflects the brand’s elevated, intimate look and feel, ensuring consistency across campaign, product, and lifestyle imagery.
CONCEPTUAL ASSETS
