As a design lead for Knix’s You’re Good campaign execution, I helped bring the brand’s leakproof focused product messaging to life across activations in Canada and the U.S. My work spanned digital, experiential, and out-of-home touchpoints, ensuring a seamless brand story that resonated with audiences online and in person.
Case Study: Knix “Leakproof means you’re good”
Overview
The You’re Good campaign launched with actor Kristen Bell as the celebrity partner, anchoring Knix’s mission to normalize conversations around leakproof products. The integrated campaign included social and email content, out-of-home advertising, and experiential activations in Toronto and New York City—designed to drive awareness and celebrate the opening of Knix’s new SoHo store.
My Role
• Design of digital advertising, producing campaign-driven assets for social platforms that aligned closely with the larger out-of-home strategy. These included dynamic ads tailored for multiple channels across social.
• Designed a suite of OOH ads including billboards, transit posters, and wildpostings in both Canada and the U.S.
• Supported in the development of product landing pages, homepage banners, and email templates to extend the campaign narrative into Knix’s owned channels.
• Conception and production of experiential activations in Toronto and New York. Worked with Knix’s creative team to design immersive pop-ups that reflected the campaign’s energy and invited consumer interaction. Highlights included a Knix-branded newspaper stand in NYC complete with custom souvenirs and product giveaways, branded flyers and a printed Knix newspaper, as well as staff uniforms that reinforced the campaign’s visual identity.
• Throughout the process, I ensured that every touchpoint, from billboards to IG stories, was tied together by a consistent, recognizable campaign visual language.
