Shyla Blair is a brand that embodies connected nourishment through a range of functional offerings for both home and body, including its signature solid oil, one-of-a-kind ceramics, tea, and apparel.
Case Study: Shyla Blair
Client: Shyla Blair
Project: Packaging Design, Squarespace Design, Brand Consulting
To craft a world that authentically reflects both the creator and the brand, I collaborated with the founder to develop a cohesive visual language, which is expressed through the packaging and e-commerce experience. The brand needed an online home for all products to live that acted as more of an extension of the brand than simply ecomm.
The Outcome:
• Designed custom dielines and packaging for both products and mailers, including elements like stickers, tape and inserts.
• To enhance customer engagement, I designed a series of interactive prompts for both online and off that encourage participation in gratitude practices, fostering deeper connections with the brand's ethos.
