For Knix’s holiday retail campaign, I worked across a series of in-store and campaign touchpoints designed to bring a more elevated, gift-forward experience into physical retail. A key part of the campaign was a holiday pop-up collaboration across Canada, and US collab with viral embroidery brand Abbode in their SoHo store, where custom illustrated icons were designed to be embroidered live onto customer purchases as part of the activation experience.
Overview
The broader campaign extended across packaging, in-store, and digital, including a limited-edition gift box design, holiday tote bags, seasonal displays, and supporting campaign assets. The work focused on creating a cohesive visual language that could translate seamlessly across physical retail, experiential moments, and social touchpoints during a high-volume holiday season.
Case Study: Knix Holiday
My Role
Developed custom holiday-inspired embroidered icon illustrations for the Abbode SoHo pop-up activation, designed for live customization on customer products in-store
Led concept development, layout design, and production for limited-edition holiday packaging, including gift boxes and branded tote bags
Designed seasonal in-store displays and retail print materials to support holiday merchandising and create a cohesive customer experience across locations
Created supporting campaign assets across email, social, landing pages, signage, and print, ensuring consistency across all customer touchpoints during the holiday campaign launch
