A designer who is creating a responsive logo takes into consideration the variety of contexts in which it will be used, and realizes any limitations that might come into play. Based on size, scale, positioning etc., they’ll create a suite of logos that will hold strong regardless of where the logo is used.

When clients review my branding process, this is one of the questions I get asked most often! When hiring someone to develop your brand, it’s important to ensure you have a clear understanding of what the deliverables are so that the process between client and designer is smooth.

Brand development is a deeply personal process, especially if you’re a small business just starting out. This walkthrough explains is how I’ll help you build the brand of your dreams - one that communicates your vision, and connects with your community.